Ecommerce Essentials Azimuth Interactive
HomeChaptersTable of ContentsChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Resources
Table of Contents
Chapter 1: The Revolution Is Just Beginning
Chapter 2: E-commerce Business Models and Concepts
Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-commerce Presence: Websites, Mobile Sites, and Apps
Chapter 5: Online Security and Payment Systems
Chapter 6: E-commerce Marketing and Advertising Concepts
Chapter 7: Social, Mobile, and Local Marketing
Chapter 8: Ethical, Social, and Political Issues in E-commerce
Chapter 9: Online Retail and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

Chapter 7

Social, Mobile, and Local Marketing

Projects and Exercises

Project 1: Social Network Size

Visit your social network presences on Facebook, LinkedIn, Twitter, Instagram, Snapchat and any other sites you belong to. Compare the number of friends/followers you have on these sites. If you don’t belong to social networks, ask a friend. Is Facebook the largest number? On which site is your number of friends or followers growing fastest? Which social network do you spend the most time on?

Project 2: Facebook Marketing

Think of three brands whose products you use regularly, and investigate their Facebook presences. Which of the three is most impressive? What types of marketing techniques do they use? Summarize your findings for each of the three brands and rank them using the following categories: activity, user involvement, informativeness, and overall feel.

Project 3: Advertising Your Website with Social Media

Come up with an idea for a new business that will sell a product or service on the Web and imagine that you have secured a domain name and established a website. Now it's time to advertise your products and services online. Find two websites that would be appropriate places for you to advertise and investigate the advertising options they provide. Then, create a plan to use social media to further promote your business. Come up with two social media promotions you might run to help get your business off the ground

Project 4: Mobile Marketing

Find a free app for your smartphone that serves advertisements. Write down three advertisements you see and indicate whether you might ever be inclined to learn more about the products and services advertised. Why do you think those specific advertisements were shown to you? If you are uninterested in the ads, do you think these ads would be effective for others?