Ecommerce Essentials Azimuth Interactive
HomeChaptersTable of ContentsChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Resources
Table of Contents
Chapter 1: The Revolution Is Just Beginning
Chapter 2: E-commerce Business Models and Concepts
Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-commerce Presence: Websites, Mobile Sites, and Apps
Chapter 5: Online Security and Payment Systems
Chapter 6: E-commerce Marketing and Advertising Concepts
Chapter 7: Social, Mobile, and Local Marketing
Chapter 8: Ethical, Social, and Political Issues in E-commerce
Chapter 9: Online Retail and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

Chapter 2

E-commerce Business Models and Concepts

Projects and Exercises

Project 1: Mix and Match: E-commerce Revenue Models

Table 2.2 on page 64 lists five categories of primary revenue models. Find another e-commerce company that fits each category. Explain why the selected company fits the category in which you placed it. Prepare a table to summarize your research.

Project 2: Investigating Business Models

Table 2.6 on page 75 lists a variety of different business models. Choose one category and find an additional company that fits that category. Explain why the company you chose fits the category. Prepare a table to summarize your research.

Project 3: Who’s That Texting You?

Insight on Society: Foursquare Check Your Privacy at the Door on pages 62–63 discusses the benefits as well as threats to privacy of location-based mobile device services and apps. Review the latest developments with respect to mobile privacy and summarize those developments in a short report or presentation.

Project 4: Find an Enabler

Table 2.5 on page 74 lists categories of e-commerce enablers and various example companies for each category. Choose one of the companies listed and describe the e-commerce infrastructure products or services the company provides. Prepare a short report or presentation that summarizes your findings.