Ecommerce Essentials Azimuth Interactive
HomeChaptersTable of ContentsChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Resources
Table of Contents
Chapter 1: The Revolution Is Just Beginning
Chapter 2: E-commerce Business Models and Concepts
Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-commerce Presence: Websites, Mobile Sites, and Apps
Chapter 5: Online Security and Payment Systems
Chapter 6: E-commerce Marketing and Advertising Concepts
Chapter 7: Social, Mobile, and Local Marketing
Chapter 8: Ethical, Social, and Political Issues in E-commerce
Chapter 9: Online Retail and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

Chapter 4

Building an E-commerce Presence: Websites, Mobile Sites, and Apps

Projects and Exercises

Project 1: Choosing a Web Host

Investigate web hosting services. What do these web-hosting services provide (e.g. how much storage space and how many e-mail accounts do they provide)? Go to Google and search for “web hosting services.” Some sites to visit include Rackspace, Verio, and Network Solutions. Prepare a chart comparing the features offered by at least two services. Which would you choose, and why?

Project 2: Right-Sizing a Hardware Platform

You have been asked by the CIO of to help right-size’s hardware platform. Visit the website to see what you can learn, then create a table similar to Table 4.7 on page 221.

Project 3: Optimizing Your Website

Investigate site optimization functionality offered by analytics programs such as Webtrends Optimize, Google Analytics, and Optimizely. What are the costs for such programs? What are their capabilities? How are they useful? Which would you choose, and why? Prepare a short report or presentation on your findings.

Project 4: Investigating Widgets and Gadgets

Visit either Apple-Downloads-Dashboard, or Wordpress Widgets, and investigate the widgets available. Choose one that would be useful for an e-commerce website and prepare a short report or presentation on the functionality it provides.

Project 5: Mobile Websites

Amazon is an acknowledged leader in m-commerce.  If you have access to a tablet computer or smartphone, visit Amazon’s mobile website and, using Table 4.12 on page 235 and Table 4.13 on page 236 as a guide, prepare a short report comparing it to the version of the site that you access on a regular desktop or laptop computer.